IGNITE IN 8
YOU DON'T NEED ANOTHER MONDAY. YOU NEED A PLAN THAT
still works by friday.
8 weeks of personalised coaching built around your body, your goals and your actual life. Fat loss. Strength. Body Recomp. Maintenance. Coached by me, not left to an app.
PERSONALISED STRATEGY
NO ONE-SIZE-FITS-ALL PLAN
Want to lose body fat? Maintain what you’ve lost? Get stronger and change your shape? I’ll meet you where you are and build a plan around your actual life.
WEEKLY DATA REVIEWS
OBSESSED WITH YOUR DATA
I personally review your check-in every single week. I look at your progress and data to give you clear, direct feedback on exactly what needs your attention next.
DAILY COMMUNITY support
COACHING THAT DOESN'T STOP
I'm active inside our private group every day, answering questions, helping you navigate real-life wobbles, and keeping you moving forward between check-ins.
Meet Your body transformation Coach
AMY GROOM
I haven't always looked like this. Far from it.
At my heaviest, I was 86kg.
I've been the woman who hated having her photo taken. The woman who wanted to change her body but kept starting again. The woman who thought losing the weight would somehow be the finish line.
Eventually, I lost 20kg for the very last time. But that was only the beginning of what you see now.
I've gone from being someone who just wanted to be smaller to someone who understands how to actually change her body.
And that's a massive reason I do what I do now, because I've stood at both ends of this.
Who Is IGNITE in 8 For?
DESIGNED FOR THE WOMAN WHO IS READY TO START MAKING PROGRESS.
IGNITE in 8 is for women who want to change their body, whether that means losing body fat, getting stronger, changing their shape, or learning how to maintain the progress they’ve already made.
You want to lose body fat and actually keep it off.
No more extreme diets, starting again every Monday, or feeling like you have to put your entire life on hold to get results.
You’re done trying to figure it all out yourself.
You don’t need another generic plan. You need a strategy, accountability and a coach looking at your data, your progress and your goal.
You want more than just a smaller number on the scales.
You want to feel stronger, change your shape and understand how to keep your results - without having to choose between having a life and making progress.
Whatever your starting point, we start with YOU.
Why Haven't YOU BEEN ABLE TO GET THE RESULT YOU WANT?
you know enough, you just don't know what applies to you
You've saved the posts. Followed the accounts. Tried the diets. You don't need another 47 tips, you need someone to look at you and tell you what actually matters.
TOO MUCH INFORMATION. NOT ENOUGH DIRECTION.
You've read the posts, saved the workouts and tried different approaches, but you're still not completely sure what you should actually be doing.
NO CLEAR PLAN WHEN LIFE GETS MESSY.
A busy week, meals out, poor sleep, missed training or a scale fluctuation throws everything off and suddenly you're questioning the whole plan.
YOU'VE BEEN GIVEN RULES INSTEAD OF BEING TAUGHT.
Following instructions might get you somewhere temporarily. Understanding what you're doing and why is what allows you to keep progressing.
Why IGNITE in 8 is Different
THIS ISN'T ANOTHER 8-WEEK CHALLENGE.
THIS IS 8 WEEKS OF ACTUAL COACHING.
You're not signing up, being handed some generic calories and a workout plan and being left to crack on.
I am coaching you.
Every week I'll review your progress, your nutrition, your training, your habits and your data, then tell you exactly what I want you to focus on next.
And between check-ins, I'll be inside the IGNITE community every day, answering questions, coaching, teaching and helping you navigate the stuff that happens in real life.
Rooted in Experience
Developed by Amy from real-world coaching experience and a personal 20kg fat-loss transformation.
Built for Real Life
Everything is designed around your work, family, social life, and schedule.
What Exactly Do You Receive?
Weekly Personal Reviews
EVERY WEEK, I REVIEW YOUR PROGRESS.
This isn't an automated check-in, and you aren't disappearing into a group of hundreds of women.
Every week, you will submit your check-in directly to me. I’ll look at what’s actually happening, your progress, adherence, nutrition, training, daily habits, and the exact things you’ve struggled with. Then, I’ll give you personalised feedback on what I want you to focus on next.
PERSONALISED NUTRITION
Whether your goal requires a calorie deficit or coaching at maintenance, the goal determines the strategy, not the other way around.
- Personalised Calories | Calculated for your body and your specific target.
- Personalised Macronutrient Targets | Set around your goal, training and individual needs.
- Recipe Library | Full access to a collection of easy, nutritious, and delicious recipes.
PERSONALISED TRAINING
Designed by Amy, matching how she trains herself and her 1-1 clients. Custom strength training programmes built for your schedule with full video demonstrations to ensure proper form and progress.
- Personalised Workout Programme | Designed to help you build strength efficiently.
- Home or Gym Options | Total flexibility to train where it suits you best.
- Exercise Video Demonstrations | Clear guidance to ensure proper form and build exercise confidence.
Coaching, Education & community
Continuous guidance from Amy and peer support to keep you educated, accountable, and encouraged every step of the way.
- Weekly Check-in & Personalised Feedback | Every week, you'll submit your data directly to me. I'll analyse what's happening and provide direct, actionable feedback on what to adjust and focus on next.
- Private Community Group | Your weekly check-in isn't the only time you'll hear from me. I'll be inside the private IGNITE community throughout the week, answering questions, helping you work through problems and coaching around the real-life situations that don't conveniently wait until check-in day.
- An Education Library That Grows With You | You'll start with 8 core coaching lessons. Throughout IGNITE, I'll also be listening to the questions you're asking and the things you're struggling with. When a question comes up that I know more women will benefit from, I'll create a short practical coaching video and add it to the on-demand library.
Progress Tracking
Monitor every angle of your growth beyond just the number on the scale.
- Weight & Measurement Tracking | Log your physical body changes clearly.
- Progress Photos | See your visual body composition transformation over time.
- Habit & Training Progression Tracking | Keep momentum high by logging daily routines and gym strength gains.
The 8-Week Transformation Journey
a step-by-step curriculum for lasting change.
WEEK ONE
Why This Time Needs To Be Different
Goal setting, managing expectations, understanding your true motivation, breaking all-or-nothing thinking, and establishing real consistency.
WEEK TWO
Understanding Energy Balance & Goals
Energy balance, calorie deficits vs. maintenance, protein, rate of progress, scale weight, and why different goals require different calorie targets.
WEEK THREE
Make Your Food Fit Your Life
Meal building, hunger vs. fullness cues, high-volume eating, family meals, convenience options, and removing daily decision fatigue.
WEEK FOUR
Train To Change Your Body
Strength training principles, progressive overload, training effort, why muscle matters, daily steps, cardio, recovery, and measuring true workout progress.
WEEK FIVE
Weekends aren't the issue
Navigating eating out, social drinking, birthdays, takeaways, holidays, banking calories safely, and getting straight back on track without guilt.
WEEK SIX
When Motivation Disappears
Overcoming emotional eating, cravings, stress, bad sleep, menstrual cycle impacts, scale spikes, and stopping "sod it" moments from becoming "sod it" weeks.
WEEK SEVEN
Learn To Read Your Progress
Reading progress as a whole - weight trends, measurements, photos, training performance, and habits, so you can make decisions without panicking.
WEEK EIGHT
Never Start Again
Understanding what comes next, moving from fat loss to maintenance, staying at maintenance confidently, or deciding on your next training phase.
IMAGINE FINISHING EIGHT WEEKS AND ACTUALLY KNOWING WHAT TO DO NEXT.
- Knowing what calories your body needs.
- Knowing how to build a meal without panicking about it.
- Knowing what to do after a meal out.
- Knowing whether a weight fluctuation actually matters.
- Knowing how to progress your training.
- Knowing how to spot when something needs changing - and when you just need to keep going.
How Is IGNITE in 8 Different From My one to one Coaching?
IGNITE in 8 gives you personalised targets, custom training programmes, weekly individual check-ins/feedback from me, and community coaching/support throughout the week for 8 weeks.
1:1 Coaching offers a much higher-touch level of private, individual access and continuous ongoing support until your goal is reached.
IGNITE sits beautifully in the middle,
far more personal than an app or generic programme, without the higher investment that comes with 1:1 private access.
No IGNITE Before & Afters. yet.
This is the very first IGNITE in 8 cohort.
I could fill this page with before-and-after photos from women I've coached 1:1, but those results didn't come from IGNITE in 8 and I'm not going to pretend they did.
This is where IGNITE starts.
The first women. The first eight weeks. The first transformations.
BE PART OF THE VERY FIRST IGNITE IN 8 TRANSFORMATION.
And one day, when I'm filling this page with IGNITE success stories, yours could be one of them.
CLIENT TESTIMONIALS
HERE'S WHAT WOMEN I'VE COACHED SAY ABOUT WORKING WITH ME....
Your Coaching. All in One Place.
When you join IGNITE, you'll get full access to my coaching app, this is where we'll manage your entire eight weeks together.
Your training, nutrition, progress, habits, and feedback all live in one place, so you're not trying to piece everything together across different apps, notes, and spreadsheets.
Inside your IGNITE app you can:
Follow your personalised training programme and log your weights, reps, and exercise progress.
Track your food, calories, and macros against the targets I've set specifically for you.
Access hundreds of recipes
and filter them by calories and macros to find meals that actually fit your targets.
Track your menstrual cycle so we can start seeing patterns in weight, hunger, energy, and performance.
Upload progress photos and measurements to see how your body shape is changing over time.
Track your weight and habits so we're looking at long-term trends rather than losing our minds over one random Tuesday morning weigh-in.
Journal inside the app to keep track of how you're actually feeling, not just what the scales say.
Access the IGNITE community and coaching education
directly from the same portal.
THIS ISN'T JUST A WORKOUT APP.
It's where you and I build the full picture. The more information we have, the better I can coach you.
25 FOUNDING MEMBER PLACES.
and there's a reason for that.
IGNITE in 8 isn’t an app where you sign up, get handed targets, and get left to figure it out on your own.
I am personally coaching you through these 8 weeks.
Every week, you’ll check in with me. I’ll review your progress, your nutrition, your training, your habits, what’s working, where you’re struggling, and what needs adjusting. You’ll receive personalised feedback so you know exactly what to focus on next.
I don’t want hundreds of women disappearing into an app. I want enough time to actually coach every woman properly. That’s why the first IGNITE in 8 cohort is strictly capped at 25 WOMEN.
Once those 25 coaching places are filled, enrolment closes.
FOUNDING MEMBER RATE -£239
Because this is the first IGNITE in 8 intake, the first 25 women will join at an exclusive Founding Member Rate of £239 for the full 8 weeks (Future intakes will be £299).
PAYMENT OPTIONS:
One-off Payment: £239
Split Payment: 2 monthly payments of £129
Your investment includes the complete IGNITE in 8 coaching experience:
- 8 weeks of coaching personally led by Amy
- Weekly check-ins personally reviewed by Amy with direct feedback
- Personalised calorie & macro targets
- Training programme matched to your schedule and goals
- 8 core weekly coaching lessons & Education Library
- Private IGNITE community group
- Nutrition, habit, and workout tracking through the app
- Recipes, resources, and practical tools to make your nutrition work in real life
FAQs
How is IGNITE personalised if other women are doing it too?
IGNITE is a coaching cohort, but you aren't all following the same plan. Your calorie and macro targets are calculated for you, your training is matched to your needs and schedule, and your weekly check-in is personally reviewed by me. Community and education are shared. The coaching decisions about you aren't.
What equipment do I need if I'm training from home?
Very little. All you need is some dumbbells that are a challenging weight. Your training will be matched to whether you're training at home or in a gym, so you don't need a bench, cables or loads of equipment to take part.
What if I'm completely new to strength training?
That's absolutely fine, you'll have exercise demonstrations to follow. You don't need to be fit or experienced before you start, that's what the coaching is for.
I'm really busy. How many days do I need to train?
You don't need to train five days a week. You can start with 30 minutes 3 times a week.
Do I have to track calories?
To get the most out of your 8 weeks and coaching, yes. You can do this through the IGNITE app.
Do I have to eat different meals from my family?
No. One of the things I'll teach you is how to make your nutrition fit around normal life, including family meals. This isn't eight weeks of chicken, rice and separate Tupperware.
What if I have a holiday, birthday, meal out or weekend away during the eight weeks?
Good. Because those things are going to happen after IGNITE too. Rather than trying to avoid them for eight weeks, I'll teach you how to navigate them while still making progress.
Is IGNITE only for women who want to lose weight?
No. IGNITE can support fat loss, maintenance, getting stronger or changing your body composition. Your targets and training are personalised around your starting point and your goal.
What happens after the eight weeks?
The goal is that you finish IGNITE understanding your body and your next step far better than when you started. Founding Members can continue with the IGNITE self-accountability app membership for £20 per month while their subscription remains active, or, if they want deeper private support, they can choose to move into 1:1 coaching under the terms set out on the sales page.
join ignite in 8
An 8-week personalised coaching experience designed to help you change your body and teach you how to keep progressing long after the eight weeks end.
PAYMENT OPTION 1
one off payment
IGNITE IN 8
- Weekly Personal Check-In & Feedback From Amy
- Personalised Calorie & Macro Targets
- Training Matched to Your Needs
- Growing Education Library
- Private Community
- Full Progress, Nutrition & Habit Tracking
£239/8 WEEKS
*One off purchase
PAYMENT OPTION 2
split payment
IGNITE IN 8
- Weekly Personal Check-In & Feedback From Amy
- Personalised Calorie & Macro Targets
- Training Matched to Your Needs
- Growing Education Library
- Private Community
- Full Progress, Nutrition & Habit Tracking
£129/x 2
*2 monthly payments
AND WHEN THE 8 WEEKS END?
I don't want you finishing IGNITE in 8 and thinking: "Right... what do I do now?"
The whole point of these eight weeks is to help you build the knowledge, skills, and confidence to decide what level of support you need next. As a Founding Member, you'll have two exclusive options:
OPTION ONE
Ready To Take The Wheel Yourself?
Move onto the IGNITE self-accountability app membership for just
£20 per month (instead of £30 per month). You'll lock in this £20 rate for as long as your subscription remains active, keeping the workouts, tracking tools, and community support while taking full ownership of your journey.
OPTION TWO
Want Deeper Support?
Your IGNITE journey doesn't have to end here. If you're ready for higher-level, personalised support with Amy, you can roll your full investment over. Upgrade to a 6+ month 1:1 Coaching package within 14 days of completion, and 100% of your £239 IGNITE fee will be credited directly to your package.
YOU DON'T NEED ANOTHER MONDAY.
You don't need to wait until work calms down, you've got fewer plans or life becomes easier.
And you don't need another plan that only works when everything goes perfectly.
You need to know what YOUR body needs, for the goal YOU want.
Maybe that's losing body fat.
Maybe it's getting stronger and changing your shape.
Maybe you've already lost the weight and now you want to learn how the hell to keep it off.
Give me eight weeks.
Eight weeks of my eyes on your progress.
Eight weeks of my analytical brain looking at your data.
Eight weeks of me teaching you, challenging you and coaching you.
Lock the hell in and let me show you what 8 weeks can do!
25 WOMEN. 8 WEEKS. £239 FOUNDING MEMBER RATE.
*Enrolment will close immediately once all 25 coaching places are filled.